Your team can make or break your business. The Human Resource: Asset or Liability helps small and medium enterprise (SME) owners understand how to transform their workforce from a cost center into a true business asset.
Drawing from over 27 years of experience in business development and leadership, Cherry-Ann Carmelia Craigwell explores how human capital—when guided by vision, strategy, and culture—drives productivity, accountability, and growth.
This guide unpacks practical frameworks such as the Human Capital Star and the Business Culture Equation, offering tools to strengthen leadership, build effective teams, and sustain long-term success.
Learn how to:
- Develop the right leadership style for your business.
-
Create a strong business culture that supports growth.
-
Build loyalty, motivation, and accountability in your team.
-
Transform your human resource into a competitive advantage.
A must-read for entrepreneurs, managers, and business leaders seeking to understand and leverage the power of people in driving business excellence.
